Vandelay Industries is the parent company of a number of succesful internet ventures. The company was started in 2007 by a team experienced in advertising, web development, finance, and entertainment. Meet our crew:
John Ferber, CEO
John Ferber, along with his brother Scott, was the Co-Founder of Advertising.com, which was acquired by AOL in 2004 for 495 million US dollars. Advertising.com now has a book value of approximately 10 billion dollars and is the cornerstone of AOL's future. John and Scott were named in 2000 as Entrepreneurs of the Year by Ernst and Young LLP.
John has been a visionary in the development of online marketing software. He co-developed the world's first Internet-based multiple player video game, HoverRace. This ultimately led to his formation of Instant Access Communications, Inc. and a software product called ClickTracker – a measurement tool that enabled the tracking and measurement of sales on Internet sites. ClickTracker laid the foundation for the formation of Advertising.com in early 1998.
Along with his brother Scott, John was named an Ernst & Young Entrepreneur of the Year in 2000 and was named by Washington Techway as one of the region's top executives under the age of 30. John was also named one of IT Recruiter Magazine's Top Techies to Watch. Under John's direction as chief product officer, Advertising.com has received numerous technology awards, including "Best Advertising Network" (2004) and "Best Optimization Technology" (2002) as awarded by ClickZ.
Jason Ellin, CFO
Jason has worked as a financial and investment advisor for the past three years assisting individuals and businesses. Previously, Jason worked for Advertising.com heading up the company's Northeast Operations. Jason started his career in finance at Bessemer Trust, a company engaged in wealth management. He is a graduate of Towson University where he earned a BS in Finance.
Erik Simons, Business Development, Natural SEO Specialist
Since 1995, Erik Simons has founded several successful Internet ventures that span the globe. With Companies based in the US, Canada, Scandinavia and Eastern Europe, Mr. Simons' main focus is in creating efficient and highly scalable solutions which allow for an aggressive capture of online media market share. Mr. Simons has been a regular consultant on IT issues for the governments of several European Union countries.
Jason Boshoff, COO
Jason has over a decade experience in new media development and advertising. He graduated with a Business Degree in Technikon Natal, South Africa in 1992. His most recent accomplishments included metricsing, branding, product development, operational planning, business development and metrics gain of POG and online positioning for impulse merchandise in large accounts including Amazon.com, JC Whitney.com, Wal-Mart.com, K-mart.com, Pep Boys.com, Sears, CSK Inc, and AutoZone.com